It's more than just another music variety show! It's on all media platforms- on TV, on Radio, on the web, and on Print. LIVE ‘n' LOADED! is an integrated music concept where we “expose” local music acts and “showcase” local, regional and international music stars in front of 4.8 million people in Singapore, LIVE every week!

And for those who are ready to live their dream and be on TV and perform, look out for them in the special segment, ARTISTES UPLOADED! Newbies and wannabes have to their videos of their solo acts or of their band performing, and stand a chance to be a part of the all new hip and happening variety music show that will be their wildest music adventure.

These new talented acts get a chance to fight for the title of the Most Popular Local Act, voted by the viewers. In the SONIC YOUTH segment, musically talented kids (singers, rock bands, dancers) from schools will have a guest spot on the show and get a chance to be on TV and perform LIVE for the first time on LIVE ‘n' LOADED!

Watch out for exclusive music collaborations from new and established performers. All video clips, music and profiles from the TV show can be seen or heard on Radio, on line and in print.

Besides being entertained by new musical talents every week, LOADED 'n' HEARD, features what the regional and international music superstars have to say, and watch their exclusive performances on LIVE ‘n' LOADED on TV and on the web (live on line streaming).

Hosted by Utt, this very “youth-centric” music series will also highlight the latest trends in street fashion and fads. So be on top with what's hot and what's not in the latest fashion trends! Interactive elements in the show will engage the techno savvy youth of today.

This music adventure starts with newbies and wannabes uploading their profiles online for a chance to be on the show. Surfers can log on to view these videos and listen to audio posted. They can also vote for the ones that they want to see on the show.

Each week, fans can log on to the site for exclusive interviews, behind the scenes footages, downloads and lots more.